Choosing branding colours
Choosing branding colours can be daunting and exciting at the same time. As well your basic logo design, you will need to consider the colours that represent your brand. Colour is a whole subject in itself with many books available. The most fascinating aspect is colour psychology and how people react to colour. The other aspect which can be a minefield, particularly if you are marketing internationally is cultural awareness. Colour can have different interpretations in different countries.
Our favourite colour tips:
- Take a look at colorhunt.co to get your colour palette ideas flowing
- Look at current colour trends, but be mindful that they could look dated over time
- Try putting together complimentary colours – you will use the colours across your branding, website, social media, documents, workspace, uniforms etc
- Colours create a mood – what mood are you trying to achieve?
- Don’t be afraid to stand out
- Have fun with it
- Does what looks good on screen, also work well in real life?
- Be mindful that what looks great on screen doesn’t always convert well into print
- Old school rules use only a few primary colours in a logo – think of some of the major bluechip brands – British Airways, Virgin, Shell, TSB
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